THE PARTNERSHIP
A structured path from understanding your audience to launching a useful offer. We agree what each of us owns at every stage.
Review your content, audience questions, current offers, and revenue sources.
My responsibilityOrganise the review and identify gaps worth investigating.
Your responsibilityShare relevant context and explain what your audience asks for.
Output: An opportunity brief.
Before moving on: Is there a plausible fit worth researching?
Investigate a specific audience problem and evidence of willingness to pay.
My responsibilityStructure research and compare potential offers.
Your responsibilityProvide audience access or feedback and validate the subject matter.
Output: A prioritised problem and audience segment.
Before moving on: Is there enough evidence to proceed, or do we need more research?
Define the outcome, format, scope, price hypothesis, and customer journey.
My responsibilityShape the offer and propose a delivery and launch plan.
Your responsibilityConfirm what can be credibly taught or delivered.
Output: An agreed offer brief and responsibilities.
Before moving on: Are the offer, commercial terms, and workload acceptable to both of us?
Prepare the agreed pages, messaging, payment flow, access, and delivery setup.
My responsibilityCoordinate and execute the agreed operational work.
Your responsibilitySupply expertise and review brand-facing and teaching material.
Output: A tested buying and delivery journey.
Before moving on: Can a customer buy and receive what has been promised?
Prepare a launch around audience needs and the creator’s existing communication.
My responsibilityPlan messaging, launch assets, and measurement.
Your responsibilityApprove and publish agreed content and participate in promotion.
Output: A launch plan with ready assets and named owners.
Before moving on: Are the offer, audience communication, and fulfillment ready?
Release the offer, measure response, and review customer feedback.
My responsibilityTrack agreed measures and recommend improvements.
Your responsibilityDeliver agreed expertise and share audience and customer feedback.
Output: A performance review and next-step decision.
Before moving on: Should we improve, continue, change direction, or stop?
THE COMMERCIAL ARRANGEMENT
No upfront consulting fee. My compensation is an agreed percentage of the revenue covered by our partnership.
The percentage is not fixed on this website. It depends on the opportunity, existing revenue, workload, and delivery responsibilities.
You remain the authority over your brand and audience relationship. Product and asset ownership must be explicitly agreed. No financial outcome is guaranteed.
LET’S FIND THE RIGHT OPPORTUNITY
Tell me about your audience, what they ask you for, and what you’d like to build.
Explore a partnership ↗An introduction. No commitment to work together.